Performance Marketing Analyst - LATAM

About the Role:

We're looking for a detail-oriented Performance Marketing Analyst to support our LATAM growth marketing team. This person will help drive data-informed media campaigns across key markets (Brazil, Mexico, Spanish-speaking LATAM), with a focus on small and medium businesses acquisition and product adoption. You'll work closely with the Growth Marketing Manager to optimize campaign performance, analyze results, support strategic planning and follow up on important deliveries.

Responsibilities:

- Support the execution and optimization of paid digital media campaigns across different platforms and channels

- Monitor campaign performance daily, flagging issues and identifying optimization opportunities

- Assist and maintain performance dashboards and reports with clear, actionable insights

- Conduct data analysis to evaluate campaign effectiveness, audience behavior, and channel ROI

- Support A/B testing strategies and creative performance assessments

- Assist with budget tracking, pacing, and allocation recommendations

- Collaborate with cross-functional teams (creative, product marketing, analytics) to align on campaign goals

- Follow up on important date deliveries

- Assist with post-campaign wrap-up reports with learnings and recommendations.

Key Competencies:

- Analytical mindset with a bias for data-driven decision-making

- Proactive communicator who raises issues early

- Comfortable working in a fast-paced, ambiguous environment

- Detail-obsessed — nothing slips through the cracks.